Audience Measurement

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Our Audience Measurement System (AMS) automatically detects and tracks viewers’ faces captured by high-resolution wide dynamic range sensors. Relying on proprietary, video analytics technology, the AMS generates true viewing data for digital displays and screens by analyzing face images of people watching the displays.The system is easy to set up and operate – all the operator needs to do, is to install and orient the sensors. The AMS does all the rest.

Features & Benefits

True audience counts: AMS provides a true count of impressions with an accuracy that surpasses any other direct or indirect measurement technology.

Detailed, real-time information

    : AMS provides more than just viewer counts. Demographics segmentation and face-towards time measurement allow better media planning and targeted advertising.

Proactive

    : Viewer counts, behavior and demographics are obtained in real-time and can be used in the media streamer to select and possibly modify the advertisement, tailoring it to AMS.

Non Cooperative

      : AMS does not require audience cooperation for measurement or for gathering demographics, thus providing true and unbiased information.

Interactive Digital Solutions

Digital Signage Solutions:

  • Content creation and distribution
  • Centralised control
  • Total support of the screen, player and software
  • Increase customer loyalty through recognition
  • Low cost fee per month billing
  • Allowing business to focus on customer
  • Content updated on a regular basis
  • Create the ability to influence purchasing decisions
  • Making things easier for the consumer
  • Communicate multiple messages to clients
  • Create internal or external content
  • Easily integrate in to current network environment

Customer Experience:

  • Improve your in store experience
  • Improved communication
  • Improved brand perception
  • Increase customer loyalty through recognition
  • Attract more customers by diversifying your demographic through targeted marketing
  • Keep clients engaged with current content
  • Create awareness of current trends
  • Virtual experience over several channels and devices

Benefits:

  • Secure revenue growth for the long term
  • Provide entertainment for customers while waiting
  • Create and enhance store ambience
  • Effective marketing during peak trading times
  • Keep staff informed of promotional and in store initiatives
  • Advertise, promote and reinforce your brand
  • Combine displays of HD video, still images and internet feeds to capture a wider demographic
  • Ability to create interactive displays
  • Visually impact your environment
  • Emphasise new retail strategies and promotions
  • Keep product information up to date
  • Dynamic and current communication
  • Fully customisable to individual business requirements
  • Encourage enthusiasm through pro-active marketing
  • On the fly updates
  • Utilise reporting tools to track and manage promotions
  • Easy expansion for greater coverage
  • It is a new and relevant form of media advertising

Interactive Digital Sigange

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Augmented Reality (AR) is widely considered to be the most up-and-coming consumer interactive technology to hit the mainstream market. Augmented Reality mixes real and virtual worlds together, in real time. This can be done on the web, out of home or coming soon on mobile devices. AR experiences can be triggered and tracked by print material such as newspaper and magazine ads, packaging and products such as water bottles or cereal boxes or AR can even be triggered and tracked by human eyes allowing us to put 3D models onto peoples faces and heads. The best way to understand how Augmented Reality works is to experience it for yourself. So Look uses the most advanced AR software to build 3D animation and video content. Demo

Digital Signage Total Solutions

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Today, digital signage is used in a wide variety of environments. In fact, it is difficult to think of a place that would not benefit from digital signage.

The most important aspect of any digital signage, kiosk or video wall system is the digital media content. Yet this most vital aspect is often overlooked or left until very last minute. You are your message and your message is your content. Here at SoLook Design we guide our clients to think about the message and content first. We understand that if the message is relevant, has purpose and is engaging then you will increase the probability of engaging your customers and gaining the required response to achieve your digital signage aims. We have the understanding, knowledge and experience to assess what will work for you and what won´t.

Below, is a list of places where you will notice digital signage:

Airport

 

Signs in airports showing flight information were first manual, then analog and today have become entirely digital. Today, airports also use digital signage to direct passengers toward baggage claim, shuttle services, terminal gates, immigration and naturalization, etc. Digital signage can be used as an emergency notification system to update passengers on a situation or the nearest exit route. News and weather forecasts can be seen on airport digital signage displays. Hotels and city-related information and general advertising services are also starting to become common uses of digital signage.

 

Education

Digital signage has become popular in universities worldwide. Digital signage innovi educational facilities is used for updates on coming events, displaying news and other stories, information on the campus activities and facilities, emergency notifications, displaying sponsor ads, and in school cafés and restaurants as a digital menu.

 

Healthcare

Hospitals and clinics are some of the fastest adopters of digital signage. They provide relevant and timely information for patients, staff and visitors. They also give directions to visitors and patients in the facility and promote hospital services. Digital signage is an efficient and cost effective way for medical facilities to keep patients, staff and visitors informed at all times.

 

Transit

Public transportation is one of the fastest growing sectors taking advantage of digital signage. More and more, ads and information are being displayed digitally on buses, trains, shuttles, and in taxis. Digital signage is used in bus and train stations in major urban centers around the world to provide directions, updated information and promotions.

 

Retail

Retail is one of the most natural environments for digital signage and has been used by stores successfully for quite a while. Businesses can efficiently communicate with customers in the store to promote and provide information on products and services and to strengthen brand awareness. With dynamic digital signage, managers can set up and manage their signs easily in the store or from the corporate office to any number of stores. Different messages can be targeted to different locations and easily updated at any time from anywhere.

 

Shopping Malls

Shopping malls worldwide are placing digital signage to promote the businesses inside the mall. Malls are also using digital signage to display local news, information on shopping mall events, activities and facilities, advertisements, menu items in cafes and restaurants, and for emergency alerts.

 

Café & restaurants

In cafes and restaurants today, digital signage is used to provide rich, graphic and easily updatable menus, promote new deals or menu items, attract the attention of customers, promote brand awareness, decrease operational costs, and continue delivering messages even the business is closed.

Corporations

In corporate spaces, digital signage is used to communicate with employees, provide information and updates on corporate events and activities in real-time, and to improve prospection of the company to your workers and visitors

 

Sporting facilities

Sports arenas and workout facilities use digital signage to display real-time/game time information and statistics, promotions and ads, important directions and emergency alerts.

 

Hospitality

Hotels, Spas and convention centers use digital signage to communicate information to guests and visitors about special events, activities and promotions and to display externally sponsored ads.

 

Entertainment

Theaters, cinemas and special event centers use digital signage to provide relevant and up-to-date information on shows and events, previews and to provide important directions to guests.